I would argue print marketing materials are more important now than ever before. The reality is if you aren’t incorporating some sort of print materials into your marketing strategy, you’ll likely lose business to those who are. Studies...
With July right around the corner, none of us can allow an opportunity for new business to pass us by. One of the best ways to shore up more business is to maximize every listing to its fullest potential. By turning a single opportunity int...
The only way businesses survive long-term is by constantly adapting to what their industry is asking of them. We’ve seen large shifts like this before: the 2008 crash, COVID-19, and now the NAR settlement. We’ve seen successful business...
Last week, we had the pleasure of filling our seminar room with 70+ incredible agents who are eager to embrace change and elevate their open house strategies. During the session, we honed in on hosting the best open house possible. If you w...
The past few weeks have been a time of reflection on many things, especially my leadership to the agents who trust me to lead them. We are excelling tremendously in some areas and in others, it’s time to hold ourselves accountable, have s...
Too many of us are letting business slip through our fingers because we hesitate to ask for referrals. It's always been amazing to me how many agents would rather cold call for hours than ask their past clients for the names of anyone else look...
In the past, first steps with buyers have included an intake of information about what the buyers are looking for, creating an MLS search for them, and waiting until something comes on the market that they're interested in seeing. Come July, th...
By this point, we all know how social media can help grow your business if done correctly. With the changes coming down the pipeline for our industry on a national level, it'll be more important than ever to show up on socials as the real e...
With the changes coming in our industry, buyer consultations will become more important than ever. From the moment you connect with a buyer, they will start to build an impression of you and decide if you will be the person to help them purchas...
People who purchased their homes in the 70s, 80s, or 90s will be ready to sell for multiple reasons. This is why specific markets are often targeted by large real estate companies with cash offers. This age group of sellers want out of thei...