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Pemberton Homes TeamNews & Insights

Welcome to the Pemberton Homes Team Blog.

Stay tuned for stories, events, and valuable insight on real estate in and around Minnesota & Wisconsin.

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Parker Pemberton’s Journey: Scaling Real Estate Success | EXP Con 2024 Miami

In this powerful session from EXP Con 2024, Parker Pemberton dives deep into the journey of personal and professional growth that transformed Pemberton Homes from a small team to a thriving network of 110 agents. Sharing his own evolution since joining EXP Realty in 2018, Parker reveals the lessons that helped scale his team to over 1,200 annual home sales, all while fostering a culture of growth, accountability, and purpose.

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What the NAR Settlement Means for Buyer Agents July 29 2024

On Tuesday, we gathered our agents for a full-company conversation about NAR's settlement. Our agents were able to ask questions, provide their perspectives, and learn more about the results of the settlement while walking away with a solid idea of how the changes will a...

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NAR Settled. Now what? July 29 2024

As I’m sure you have seen, this morning brought news from NAR that will shift the familiar buyer agent commission landscape. The development has caught our attention, but it should not steer us off course.

NAR settled its lawsuit, agreeing to pay $418M in damages and ma...

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Prep Your Business for Buyer Agent Changes July 29 2024

I'm sure you've been following the current lawsuits about commissions within the real estate industry. In case you need clarification, one of the main objectives of the Department of Justice is to “decouple” commissions, meaning removing the presumption that a sell...

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Core Values MATTER July 25 2024

I know what you're thinking- "Core values? Really?"

Hear me out. "Core values" are business buzzwords, and we all know that. I'm not going to sit here and say these are unique to us and we're on the cutting edge of innovation by having them.

Are core values a l...

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Perfecting the Art of Communication July 25 2024

It's so easy for agents to slip into an egotistical mindset when communicating with other agents. You get caught up in winning and making sure the other side loses, which leads to damaged relationships and bad reputations. I want to challenge you to change that.

It's ...

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Humanizing the Buying Experience July 25 2024

People want to work with people who are fun and trustworthy. 

After working with mostly buyers for just over 3 years, I've found the most success in the showings where I prepare fully, I have information my clients couldn't find online, I set clear expect...

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#WHOSNEXT July 25 2024

#WHOSNEXT has become a saying that we live by at Pemberton Homes. You’ve probably seen me use it or our agents around social media. Here’s the back story.

Growing up in MN, we would often combine social gatherings with something outdoors, such as hanging out in...

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The biggest mistake you can make… July 25 2024

. . . is NOT structuring your day.

One of the best things about being an agent is designing your day any way you want. However, that leaves a lot of room for distractions and slacking. This is the worst thing you can do for your business.

Here are some tips for you...

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Win the Day! July 25 2024

With a 35% decrease in transactions since July of 2021, how are you creating stability in your business?

Our motto last year was "Who's Next?," focusing on finding that next buyer or seller to help. This year, we have shifted to "Win the Day," which is intended to break d...

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